The virtual awards ceremony recognised the best of the best in retail excellence for the brand, and saw Inchcape colleagues claim the top award for Retailer of the Year, thanks to their consistent performance on the balanced scorecard of ten different KPIs. In fact, they maintained a steady first place position for most of last year.

 

 

In addition to the top prize, they also won the Retail Sales Award, and were nominated for the Used Car award.

 

The Chelmsford team met up via video call to attend the event and were thrilled at being recognised for their hard work in a challenging year.

 

 

Craig Strike, BMW/MINI Franchise Director said, “Glen, Emma and the Chelmsford MINI team have worked incredibly hard all year across all the measures maintaining the number one spot for the majority of the year, and so this is thoroughly deserved. I’m super proud of their achievement.”

 

 

Retail Operations Director Tom Carney was equally thrilled, saying, “The team have done a magnificent job to receive these prestigious awards.”

 

David George, Director UK and Ireland, MINI UK added, “Congratulations to all of our retailers for this fantastic achievement, and in particular to Inchcape Chelmsford MINI for winning the coveted Retailer of the Year 2021.”